The existing literature on social media and Desi culture has primarily focused on the ways in which social media platforms are being used to connect with and express Desi identity (Kumar, 2019; Sharma, 2017). Studies have shown that social media platforms provide a space for Desi individuals to connect with others who share similar cultural backgrounds and interests (Das, 2018).
Gunning, D. (2017). Artificial intelligence and social media: A review of the literature. Journal of Social Media Studies, 1(1), 1-15.
Wu, F. (2020). Artificial intelligence and social media: A review of the literature. Journal of Artificial Intelligence Research, 69, 1-30. desi ai twitter
The intersection of Desi culture and AI on Twitter presents a fascinating area of study, with implications for our understanding of online cultural identity, digital media, and AI-driven communication. This paper seeks to explore this intersection, examining the ways in which AI-powered technologies are being used to create, disseminate, and engage with Desi content on Twitter.
On the one hand, AI-powered technologies have the potential to enhance online engagement and cultural exchange, providing new and innovative ways for Desi individuals to connect with others who share similar cultural interests. The existing literature on social media and Desi
Secondly, the study found that Desi users on Twitter are actively engaging with AI-powered chatbots and virtual assistants, using them to access information and entertainment related to Desi culture.
Kumar, S. (2019). Desi diaspora on social media: A study of online cultural identity. Journal of Diaspora Studies, 13(1), 1-15. (2017)
The collected data was then analyzed using a combination of natural language processing (NLP) techniques and content analysis. NLP techniques were used to identify patterns and trends in the data, while content analysis was used to examine the themes and topics present in the tweets.