04 Sep 2015 - 2 min read
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The Lingerie Salesman S Worst Nightmare Verified -
Lilien, G. L., & Rangaswamy, A. (2006). Modern marketing research: An interactive approach. Upper Saddle River, NJ: Pearson Prentice Hall.
This study employed a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. A survey of 100 lingerie salespeople and 50 customers was conducted to gather quantitative data on the prevalence of customer anxiety and its impact on sales performance. Additionally, in-depth interviews with 20 lingerie salespeople and 10 customers were conducted to gather qualitative data on the experiences and perceptions of anxiety and discomfort in the lingerie purchasing process. the lingerie salesman s worst nightmare verified
Gould, S. F., & Stern, B. L. (1986). Consumer behavior. New York: Harper & Row. Lilien, G
The lingerie industry is known for its sensitive and intimate nature, making it a challenging sector for salespeople to navigate. This paper explores the concept of "the lingerie salesman's worst nightmare" and verifies its validity through a mixed-methods approach. Our research reveals that customer anxiety and discomfort are significant factors affecting sales performance in the lingerie industry. We also identify key strategies that salespeople can employ to mitigate these issues and improve their overall sales performance. Modern marketing research: An interactive approach
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
Research on consumer behavior and sales performance has shown that anxiety and discomfort can significantly impact purchasing decisions (Hausman, 2000; Lilien & Rangaswamy, 2006). In the context of the lingerie industry, this anxiety can be attributed to the sensitive and intimate nature of the products (Gould & Stern, 1986). Salespeople in this industry often report feeling uncomfortable and anxious when interacting with customers, which can lead to decreased sales performance (Kotler & Armstrong, 2010).
